Brand profile
00 · BeforeReads your website first.
ReadyCampaign Studio
From a one‑line goal to ads you approved.
It reads your website and your ad results, then writes the plan, the copy and the pictures. Nothing moves on until you approve it.
Research
01 / 05Shows what it read.
Coming nextStrategy
02 / 05Points back to the research.
Coming nextCopy
03 / 05One version per angle.
Coming nextImages
04 / 05Drawn without words.
Coming nextLaunch
05 / 05Created paused.
Coming nextThe thread stops at the card you haven’t approved yet.
- Official Meta Tech Provider
- Your data stays in India
- Follows India's data protection law
- Every action recorded
Watch it run
Three short loops, recorded from the demos below.
Paste your website. Get a brand sheet.
Reading your site is free. The sheet it builds notes your colours, typefaces, logo and voice, each with its source.
Showing it for shops and D2C brands (the default sample) · change
Sample scanYour website
ashaboutique.in
Read my siteFree · reading…
- ashaboutique.in
- ashaboutique.in/about
- ashaboutique.in/services
- ashaboutique.in/reviews
- ashaboutique.in/faq
- ashaboutique.in/contact
Never a login, cart or legal page.
ABAsha BoutiqueBrand profile · building…
Colours 1
#b5452f#f4e9d8#1f6f5c#2a211c
Typefaces 1
Aa Headings · displayAa Body · plain sans
Voice
Warm and plain, no jargon.Edited by you
Read the site again and your edit stays.
It reads first, and shows its sources.
Your site, your ad results and your reviews. Competitors and your inbox only when you switch them on.
Showing it for shops and D2C brands (the default sample) · change
Sample briefWhat it reads
- 01Your website6 pages and your brand profileReading…
- 02Your ad resultslast 90 days
- 03What customers saythe reviews on your site
- 04CompetitorsAcme Threads and Globex Wear: their websites and live Ad Library ads
- 05Your inboxOpt in per run: counts and reworded themes onlyOff
What we found
Ready to approveGoal Sell 150 festive kurtas in Pune before Diwali.
- Who buys
- Women in Pune buying for Diwali, often for family. 2
- In their words
- Reviews keep coming back to the print and the cotton. 3
- What holds them back
- Fit, and whether it arrives before Diwali. 13
- Angles to test
- Hand-block print · the right fit · there before Diwali. 14
3 lines were left out: nothing it read backed them up.
A plan that points back to the research.
At most three audiences and three angles. An offer appears only if your site or research states one.
Showing it for shops and D2C brands (the default sample) · change
Sample strategy- Objective
- Conversations: people message you from the ad. G
- Audiences
- Women in Pune shopping for Diwali
Last year’s festive buyers Edited by you 2 - Angles
- A1 Hand-block print · A2 The right fit · A3 There before Diwali 34
- Offer
- Free delivery in Pune 1
- Proof
- Block-printed by hand, in cotton. 13
- Objections
- “Will it fit?” · “Will it arrive before Diwali?” 3
- Where to run
- Meta, opens a WhatsApp chatGoogle SearchLinkedInReddit
G = your goal · numbers = the research sources. Edit any line and it is marked as yours.
Ready to approveOne version per angle, network and language.
English plus one Indian language from your brand profile, written in it, not translated.
Showing it for shops and D2C brands (the default sample) · change
Sample copyVersions it wrote
Three angles × each network × each language. A line nothing backs up is dropped, never reworded.
A1 · Hand-block print S 1
Hook
Hand-block printed for Diwali.
30 / 60Headline
Hand-printed for Diwali
23 / 40Primary text
Kurtas printed by hand in soft cotton, with free delivery in Pune. Message us for the new range.
96 / 300Call to action
Message us
10 / 30Pictures drawn without words. Your words on top.
Pick a layout and the sizes you need. Every drawn picture carries an AI mark.
Showing it for shops and D2C brands (the default sample) · change
Sample picture, drawn in codeAB
Hand-printed for Diwali
Message usDraw again, with a look
- Brighter
- Calmer
- With people
- Without people
- Illustration
- Photo
A carousel for Meta adds problem, tension, solution and proof cards, with your logo as the end card. Approving saves every picture to your media library.
Created in your ad account, paused.
On Meta or Reddit, nothing spends until you turn it on. For other networks, download a pack.
Showing it for shops and D2C brands (the default sample) · change
Sample launchPaid ads · Meta
- Objective
- Messages: the ad opens a WhatsApp chat
- Ads
- Hand-block printThe right fitThere before Diwali
- Daily budget
- You type it. WA.cr never suggests an amount.
Creates 3 ads on Meta, paused. Nothing spends until you turn them on.
Reddit ads are created the same way: paused, in your own Reddit ad account.
Or download a pack
- Meta
- TikTok
- All networks
Each pack holds the approved pictures, your words in a spreadsheet and a short guide. Launch writes, shortens and translates nothing.
Posts for your pages, on one calendar.
Captions for a few weeks of posts, beside your launches and broadcasts. You post each one; WA.cr reminds you.
Showing it for shops and D2C brands (the default sample) · change
Sample weekCalendar · this week
- Mon
- TueInstagramThree new block prints for the festive week.
- WedLaunch3 ads created, paused
- ThuFacebook PageFree delivery in Pune on every kurta.
- FriBroadcast WhatsApp, to past customers
- SatWhatsApp StatusNew prints are in. Message us for sizes.
- Sun
Posts, launches, WhatsApp and email broadcasts, in your workspace’s time zone.
Post now · Instagram
Three new block prints for the festive week.
- Copy caption
- Save image
- Open Instagram
- Mark as posted
The reminder comes by email and the console bell at the post’s time. You post it.
You approve every line.
01
Every line names its source.
Tap a number to see the page or report it came from.
02
No source, no line.
What nothing backs up is left out, and the brief says how many.
03
Nothing moves on unapproved.
Each stage waits for you. Change the plan and older copy is marked out of date, not lost.
04
Priced before every step.
You see the estimate first. A step that fails charges nothing.
05
Your language, in its own script.
Hindi, Marathi, Bengali, Tamil, Telugu, Gujarati, Kannada, Malayalam, Punjabi, Odia, Assamese or Urdu.
06
An AI mark on every drawn picture.
A small sparkle on the picture and a tag in its file. Neither can be removed.
See the price first. Pay for what runs.
- Each AI step is charged to your WA.cr wallet: the model’s cost plus WA.cr’s fee, plus GST.
- Topping up the wallet is GST-free. GST applies only to what you use.
- You see each step’s estimate before it runs. A step that fails charges nothing.
- A workspace spends at most ₹500 a day on Studio by default; it resets at midnight IST.
- Launch is not charged. Ad spend goes to Meta or Reddit, billed to your own ad account, with no WA.cr fee.
Worked example · Asha Boutique
Moves with model cost| Step | Estimate shown first |
|---|---|
| Read your websiteup to six pages | Free |
| Build the brand profileonce per brand | up to ₹4 |
| Research briefyour site, ad results and two competitors’ websites | up to ₹5 |
| Strategyaudiences, angles, offer | up to ₹2 |
| CopyMeta, in English and Marathi | up to ₹4 |
| Plan the picturesone step for the set | up to ₹3 |
| Draw 6 pictures3 angles at 4:5 and 9:16, standard quality | up to ₹13 |
| Create the ads on Meta, pausedad spend is billed by Meta | Free |
| Whole campaign | up to ₹31 + GST |
| With GST at 18%₹31 of the ₹500 daily cap | up to ₹36.58 |
Each estimate is the step’s worst case; the charge is what it actually used. On Scale and Enterprise, pictures are drawn at premium quality: the same six, up to ₹45 + GST.
Not in this example: competitors’ live ads, charged per look-up when you switch them on. You see the estimate before it runs.
Comes with Ads + Studio.
Or with a plan that includes Marketing. Studio steps are charged to your wallet on top.
Included on Scale, plus Enterprise and Partner plans.
Ads + Studio
₹2,500a month + GST
or ₹25,000 a year — two months free
- Campaign Studio: brand profile to launch
- Organic posts and the marketing calendar
- Everything in Ads
- Studio steps charged to your wallet, price shown first
Ads
7-day free trial₹1,500a month + GST
or ₹15,000 a year — two months free
- Ads Manager: Meta and Reddit in one place
- Pause and budget changes you confirm
- The Ads add-on on its own does not include Campaign Studio.
- Ad spend is paid to Meta or Reddit from your own ad account.
- Only people who manage Marketing run Studio steps; people who can view Marketing can read them.
- If the add-on lapses, campaigns stay readable, packs still download and Pause still works.
Before your first campaign.
What does it cost?
Ads + Studio is ₹2,500 a month plus 18% GST, billed in rupees, or included on plans with Marketing. Each Studio step is then charged to your wallet with the price shown first, up to ₹500 a day by default. Ad spend goes to Meta or Reddit from your own ad account.
Will it publish ads without me?
No. Every stage waits for your approval, and Launch creates the ads paused in your own ad account. Nothing spends until you turn them on.
Does it read my customers’ messages?
Only if you switch it on for a run. Personal details are taken out first, and it keeps only counts and reworded themes, never a customer’s words. No messages are stored.
Are the pictures marked as AI?
Yes. Every drawn picture carries a small sparkle mark and a tag in its file saying it was made with AI. Neither can be removed.
Which languages can it write in?
English, plus one Indian language from your brand profile: Hindi, Marathi, Bengali, Tamil, Telugu, Gujarati, Kannada, Malayalam, Punjabi, Odia, Assamese or Urdu. It writes in that language rather than translating, and sets the words on the pictures in its script.
Does it post to my social pages?
Not yet. It writes the captions and puts each post on the calendar; you post it yourself and mark it posted. WA.cr reminds you by email and in the console when one is due.
Do I need the Ads + Studio add-on?
Only if your plan does not include Marketing. The Ads add-on on its own does not include Campaign Studio.
Next board · Ads Manager
Every ad account, every lead, one place.
Read every Meta and Reddit campaign side by side, and pause what doesn’t pay.
Type the goal. Approve the rest.
Every name and figure on this page is sample data.