Transparent pricingMetaOfficial Meta Tech Provider

Simple plans. Pay for what you send.

Start free on the official WhatsApp Cloud API, then scale as you grow. Priced in ₹ with GST invoicing — WhatsApp message charges are billed from your wallet, so you only pay for what you actually send.

  • Base

    Pay-as-you-go entry tier — service messages only, no overage

    ₹0

    • 1 channel
    • 1 team agent
    • 250 active conversations/mo included
    • Meta Business Agent answers customers — usage billed from your wallet
    • Zapuu AI writing help in the inbox, fair use
    • Customer-service replies only
    • Single-agent inbox

    Included integrations

    None

    Per-message markup

    +40% over Meta’s rate

    Start free

  • Starter

    For solo merchants and small teams getting started

    ₹1,000/mo

    ₹12,000 billed annually

    Save 33%

    • 1 channel
    • 3 team agents
    • 1,000 active conversations/mo included
    • 500 contacts
    • Meta Business Agent answers customers — usage billed from your wallet
    • Zapuu AI writing help in the inbox, fair use
    • Shared team inbox
    • Broadcasts, templates & automations

    Included integrations

    qTap.storeGoogle SheetsGoogle Calendar

    Per-message markup

    +35% over Meta’s rate

    Get started
  • Most popular

    Growth

    For growing businesses running campaigns + multi-channel

    ₹5,000/mo

    ₹60,000 billed annually

    Save 17%

    • 3 channels
    • 10 team agents
    • 10,000 active conversations/mo included
    • 15,000 contacts
    • Automated reply flows
    • Meta Business Agent answers customers — usage billed from your wallet
    • Zapuu AI writing help in the inbox, fair use
    • Catalogue, cart & checkout

    Included integrations

    WooCommerceShopifyqTap.storeGoogle SheetsGoogle Calendar

    Per-message markup

    +25% over Meta’s rate

    Get started

  • Scale

    For high-volume merchants and multi-brand operators

    ₹25,000/mo

    ₹3,00,000 billed annually

    Save 17%

    • 5 workspaces
    • 5 channels
    • 50 team agents
    • 1,00,000 active conversations/mo included
    • Automated reply flows
    • Meta Business Agent answers customers — usage billed from your wallet
    • Zapuu AI writing help in the inbox, fair use
    • Developer API & priority support
    • Agent connectors, evaluations & events

    Included integrations

    WooCommerceShopifyqTap.storeGoogle SheetsGoogle Calendar

    Per-message markup

    +15% over Meta’s rate

    Get started

Enterprise

Talk to us

For teams past the top tier — high volume, several brands, systems that have to talk to each other, and a contract your procurement team can actually sign.

Priced on your volume · quoted after one conversation

  • Volume pricing across messages, voice and AI
  • Several workspaces or brands under one agreement
  • Custom integrations onto our developer API
  • Onboarding run with your team, and a named contact
  • GST invoicing and procurement paperwork that fits your process
  • Data stays in India — Meta Cloud API, hosted in asia-south1
Book a call

Two minutes of questions, then a quote built on your actual volume.

Every message is billed at Meta’s per-market rate plus your plan’s markup, from your prepaid wallet. There is no bundled message pool — you pay for what you actually send.

Trial

Time-limited trial — no wallet needed; upgrade to keep going

Free for 7 days · no card, no wallet

  • 1 channel
  • 1 team agent
  • Unlimited active conversations
  • 50 contacts
  • Meta Business Agent answers customers — usage billed from your wallet
  • Zapuu AI writing help in the inbox, fair use
  • No wallet balance needed
  • Upgrade anytime to keep going
Start free trial

Compare every plan

Every limit and rate below comes straight from the live plan catalogue — the same values your console enforces.

Showing up to 4 plans at this width — pick another and the oldest drops off.

4 shared rows hidden
Plan comparison. Each column is a plan; each row is a feature, limit or rate.
FeatureGrowthScale
Price
Price₹5,000₹25,000
Billed annually₹60,000₹3,00,000
Annual saving+17%+17%
Workspace & team
Workspaces15
Channels35
Team agents1050
Contacts15,000Unlimited
Conversations & billing
Active conversations included10,0001,00,000
Per-message markup+25%+15%
Automation
Auto Flows520
Drip campaigns520
AI & voice
Meta Business AgentIncludedIncluded
Zapuu AI writing helpIncludedIncluded
Agent connectors & evaluationsNot includedIncluded
Voice-note transcriptions5005,000
Branding & profile
Your own WhatsApp “About”IncludedIncluded
Integrations
Connected integrations3Unlimited
Included integrationsGoogle Calendar, Google Sheets, qTap.store, Shopify, WooCommerceGoogle Calendar, Google Sheets, qTap.store, Shopify, WooCommerce
Per-message pricing

Estimate what you’ll send.

WhatsApp charges are billed from your prepaid wallet at Meta’s per-market rates plus your plan’s platform fee. Pick a destination, message type & plan to see the exact per-message price — the same maths your console bills. This is over and above your monthly plan rental.

Rates effective:

Charged by the recipient’s country.

acrossWhatsApp number
Message type
Your plan
Total / message
₹1.0789

Two bills: Meta charges its per-message cost directly to your card in Meta Business Suite; WA.cr’s platform fee is debited from your WA.cr Wallet.

Estimated / month

1,000 msgs₹1,078.90

On top of your monthly plan rental.

Indicative — rates as of July 2026, in ₹, exclusive of 18% GST. Per-message prices are the actual rate, exactly as billed, and are separate from your monthly plan rental. Until 30 September 2026 customer-initiated service messages are Meta-free and carry only WA.cr’s flat platform fee; from 1 October 2026 each WhatsApp number gets 1,000 Meta-free replies a month (no roll-over) and WhatsApp bills the rest per message (like utility).

Add-ons & usage rates

Optional extras you can add to any plan, and the meters that bill from your wallet alongside your messages.

Add-ons

  • Guided Onboarding

    A Care Executive walks the customer through standing up their WhatsApp Business account.

    ₹25,000 one-time

    Talk to us

  • Managed Setup

    We build the account out for them — channels, templates, automations and team access.

    ₹50,000 one-time per business

    Talk to us

  • AI Assistants

    Your own AI assistants: they answer from your knowledge base, draft or send replies, and hand over to your team when it matters. Replies are billed as you use them.

    ₹2,500 /mo

    Talk to us

  • Voice-note transcription

    Voice notes turned into searchable text in the inbox.

    ₹2,000 /mo

    Talk to us

  • Number Rental

    A dedicated number rented from our pool.

    from ₹250 /mo per number

    Talk to us

  • Appointments

    Take bookings into a diary your customers fill in themselves — each person on your team with their own day, and no double bookings. Included on Growth and above.

    ₹1,000 /mo

    Talk to us

Usage rates

  • Voice-note transcriptionper minute₹1
  • Rented numberper monthfrom ₹250
  • Per-message WhatsApp ratesFrom +15% over Meta’s per-market rate.Open the estimator

Good to know

  • Prices are in ₹ and exclusive of 18% GST.
  • Every WhatsApp message is billed at Meta's per-market rate plus your plan's markup, from your prepaid wallet. There is no bundled message pool — you pay for what you actually send.
  • Built on the official WhatsApp Cloud API as an approved Meta Tech Provider.
  • Start free and upgrade, change or cancel anytime.
  • Active conversations included: Base (250/mo), Starter (1,000/mo), Growth (10,000/mo), Scale (1,00,000/mo). A contact you exchange messages with counts once in a calendar month, however many messages you swap.
  • On plans below Growth, interactive messages carry a small "^ WA.cr" footer suffix; Growth and above use the full footer with no suffix.
  • Editing your WhatsApp business-profile "About" line is available from Growth and above; lower plans show the branded default "WA.cr powers this WhatsApp Account".
  • Drip automations are available from Growth (up to 5), Scale (up to 20).
  • Voice-note transcription is included from Growth (500/mo), Scale (5,000/mo).
  • Meta Business Agent (Meta's AI agent) is included on every plan; connectors and evaluations from Scale. AI conversations are metered on your wallet at the published rate.
  • Zapuu AI — WA.cr's own writing help built into the inbox — drafts, rewrites and polishes replies for your team without leaving the conversation. It is included on every plan, within a fair-use limit, and rewrites are not charged to your wallet.

Partner

White-label WA.cr for your own customers, under your brand & domain.

Custom pricing · tailored to your scale

  • White-label console & domains
  • Unlimited tenants, numbers & agents
  • Wholesale per-message rates
  • Prepaid wallet billing
Explore the Partner programme

Start free, scale when you’re ready.

Connect your WhatsApp number & send your first message today. Upgrade only when you outgrow the free plan.

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