Official Meta Tech ProviderSimple plans. Pay for what you send.
Start free on the official WhatsApp Cloud API, then scale as you grow. Priced in ₹ with GST invoicing — WhatsApp message charges are billed from your wallet, so you only pay for what you actually send.
Base
Pay-as-you-go entry tier — service messages only, no overage
₹0
- 1 channel
- 1 team agent
- 100 messages/mo included
- 250 active conversations/mo included
- Customer-service replies only
- Single-agent inbox
Included integrations
None
Start freePer-message markup
+40% over Meta’s rate
Starter
For solo merchants and small teams getting started
₹1,000/mo
₹12,000 billed annually
Save 33%
- 1 channel
- 3 team agents
- 500 contacts
- 25,000 conversations
- 1,000 messages/mo included
- 1,000 active conversations/mo included
- Shared team inbox
- Broadcasts, templates & automations
Included integrations
Get startedPer-message markup
+35% over Meta’s rate
- Most popular
Growth
For growing businesses running campaigns + multi-channel
₹5,000/mo
₹60,000 billed annually
Save 17%
- 3 channels
- 10 team agents
- 15,000 contacts
- 1,00,000 conversations
- 10,000 messages/mo included
- 10,000 active conversations/mo included
- Automated reply flows
- Catalogue, cart & checkout
- Zapuu AI answers customers for you
Included integrations
Get startedPer-message markup
+25% over Meta’s rate
Scale
For high-volume merchants and multi-brand operators
₹25,000/mo
₹3,00,000 billed annually
Save 17%
- 5 workspaces
- 5 channels
- 50 team agents
- 1,00,000 messages/mo included
- 1,00,000 active conversations/mo included
- Automated reply flows
- Developer API & priority support
- Zapuu AI acts in your own systems
Included integrations
Get startedPer-message markup
+15% over Meta’s rate
Trial
Time-limited trial — no wallet needed; upgrade to keep going
Free for 7 days · no card, no wallet
- 1 channel
- 1 team agent
- 50 contacts
- 100 conversations
- Unlimited active conversations
- No wallet balance needed
- Upgrade anytime to keep going
Estimate what you’ll send.
WhatsApp charges are billed from your prepaid wallet at Meta’s per-market rates plus your plan’s platform fee. Pick a destination, message type & plan to see the exact per-message price — the same maths your console bills. This is over and above your monthly plan rental.
Charged by the recipient’s country.
Drives the monthly estimate. Default 1,000.
- Total / message
- ₹1.0789
Two bills: Meta charges its per-message cost directly to your card in Meta Business Suite; WA.cr’s platform fee is debited from your WA.cr Wallet.
Estimated / month
1,000 msgs₹1,078.90
On top of your monthly plan rental.
Indicative — rates as of July 2026, in ₹, exclusive of 18% GST. Per-message prices are the actual rate, exactly as billed, and are separate from your monthly plan rental. Customer-initiated service messages are Meta-free but still carry WA.cr’s flat platform fee.
Add-ons
Optional extras you can add to any plan.
- Talk to us
Guided Onboarding
We get you live for you — our team sets up your WhatsApp Business account and Meta Business Suite, verifies your number, and walks you through your first campaign.
₹25,000 one-time
Good to know
- Prices are in ₹ and exclusive of 18% GST.
- WhatsApp conversation charges are billed at Meta's per-market rates from your prepaid wallet, with a minimal markup — see your console.
- Built on the official WhatsApp Cloud API as an approved Meta Tech Provider.
- Start free and upgrade, change or cancel anytime.
- On plans below Growth, interactive messages carry a small "^ WA.cr" footer suffix; Growth and above use the full footer with no suffix.
- Editing your WhatsApp business-profile "About" line is available from Growth and above; lower plans show the branded default "WA.cr powers this WhatsApp Account".
- Drip automations are available from Growth (up to 5), Scale (up to 20).
- Voice-note transcription is included from Growth (500/mo), Scale (5,000/mo).
Partner
White-label WA.cr for your own customers, under your brand & domain.
Custom pricing · tailored to your scale
- White-label console & domains
- Unlimited tenants, numbers & agents
- Wholesale per-message rates
- Prepaid wallet billing
Start free, scale when you’re ready.
Connect your WhatsApp number & send your first message today. Upgrade only when you outgrow the free plan.