Simple plans. Pay for what you send.
Start free and grow when you’re ready. Pay for your plan, plus a WA.cr fee on each message, taken from a prepaid wallet — with proper GST bills. Meta normally bills its own price for each message to your card.
What you can rely on
- Official Meta Tech Provider
- Official WhatsApp Cloud API
- Your data stays in India
- Follows India's data protection law
- Every action recorded
Prices in ₹ INR
Base
Pay-as-you-go entry tier — service messages only, no overage
₹0
- 1 number or account (WhatsApp, Instagram, email)
- 1 team member
- 250 customers a month included
- 100 contacts
- Meta Business Agent answers customers — usage billed from your wallet
- Zapuu AI helps write your replies (fair use)
- Reply to customers who message you first
- One person answers
Included integrations
None
WA.cr fee per message
+40% on Meta’s price
Starter
For solo merchants and small teams getting started
₹1,000/mo
₹12,000 billed annually
Save 33%
- 1 number or account (WhatsApp, Instagram, email)
- 3 team members
- 1,000 customers a month included
- 500 contacts
- Meta Business Agent answers customers — usage billed from your wallet
- Zapuu AI helps write your replies (fair use)
- Your whole team in one place
- Broadcasts & approved messages
Included integrations
WA.cr fee per message
+35% on Meta’s price
- Most popular
Growth
For growing businesses running campaigns + multi-channel
₹5,000/mo
₹60,000 billed annually
Save 17%
- 3 numbers or accounts (WhatsApp, Instagram, email)
- 10 team members
- 10,000 customers a month included
- 15,000 contacts
- Automatic replies (Auto Flows)
- Meta Business Agent answers customers — usage billed from your wallet
- Zapuu AI helps write your replies (fair use)
- Catalogue, cart & checkout
Included integrations
WA.cr fee per message
+25% on Meta’s price
Scale
For high-volume merchants and multi-brand operators
₹25,000/mo
₹3,00,000 billed annually
Save 17%
- 5 workspaces
- 5 numbers or accounts (WhatsApp, Instagram, email)
- 50 team members
- 1,00,000 customers a month included
- Automatic replies (Auto Flows)
- Meta Business Agent answers customers — usage billed from your wallet
- Zapuu AI helps write your replies (fair use)
- Developer API & priority support
- Meta's AI agent linked to your own systems
Included integrations
WA.cr fee per message
+15% on Meta’s price
Enterprise
Talk to usFor teams past the top tier — high volume, several brands, systems that have to talk to each other, and a contract your procurement team can actually sign.
Priced on your volume · quoted after one conversation
- Volume pricing across messages, voice and AI
- Several workspaces or brands under one agreement
- Custom links to the software you already use
- Onboarding run with your team, and a named contact
- GST invoicing and procurement paperwork that fits your process
- Your data stays in India
Each WhatsApp message has two parts: Meta’s price for that country, which Meta normally bills straight to your card, and the WA.cr fee for your plan, which comes out of your prepaid WA.cr wallet. There are no message bundles — you pay only for what you send.
Trial
Time-limited trial — no wallet needed; upgrade to keep going
Free for 7 days · no card, no top-up
- 1 number or account (WhatsApp, Instagram, email)
- 1 team member
- Unlimited customers a month
- 50 contacts
- Meta Business Agent answers customers — usage billed from your wallet
- Zapuu AI helps write your replies (fair use)
- No top-up needed
- Upgrade anytime to keep going
Compare every plan
Every limit and rate below comes straight from our live plans — the same limits your account uses.
Prices in ₹ INR
| Feature | Growth | Scale |
|---|---|---|
| Price | ||
| Price | ₹5,000 | ₹25,000 |
| Billed annually | ₹60,000 | ₹3,00,000 |
| Annual saving | +17% | +17% |
| Workspace & team | ||
| Workspaces | 1 | 5 |
| Numbers & accounts | 3 | 5 |
| Team members | 10 | 50 |
| Contacts | 15,000 | Unlimited |
| Messages & billing | ||
| Customers a month included | 10,000 | 1,00,000 |
| WA.cr fee per message | +25% | +15% |
| Automation | ||
| Auto Flows | 5 | 20 |
| Automatic follow-ups | 5 | 20 |
| AI & voice | ||
| Meta Business Agent | Included | Included |
| Zapuu AI writing help | Included | Included |
| Meta AI agent linked to your systems | Not included | Included |
| Voice-note transcriptions | 500 | 5,000 |
| Branding & profile | ||
| Unbranded message footer | Included | Included |
| Your own WhatsApp “About” | Included | Included |
| Integrations | ||
| Connected integrations | 3 | Unlimited |
| Included integrations | Google Calendar, Google Sheets, qTap.store, Shopify, WooCommerce | Google Calendar, Google Sheets, qTap.store, Shopify, WooCommerce |
Prices in ₹ INR
Estimate what you’ll send.
Pick a country, a message type and a plan to see the exact price of each message: Meta’s price, which Meta normally bills to your card, plus the WA.cr fee, which comes out of your prepaid WA.cr wallet. This is on top of your monthly plan.
Charged by the recipient’s country.
- Total / message
- ₹1.0789
Two bills: Meta normally bills its price for each message straight to your card in Meta Business Suite; the WA.cr fee comes out of your WA.cr wallet.
Estimated / month
1,000 msgs₹1,078.90
On top of your monthly plan.
Indicative — rates as of October 2026, in ₹, exclusive of 18% GST. Per-message prices are the actual rate, exactly as billed, and are separate from your monthly plan. Each WhatsApp number gets 1,000 free service replies a month to customers who messaged first (no roll-over), which carry only the flat WA.cr fee; WhatsApp bills the rest per message (like utility).
Add-ons & usage rates
Optional extras you can add to any plan, and the meters that bill from your wallet alongside your messages.
Prices in ₹ INR
Add-ons
- Talk to us
Guided Onboarding
A Care Executive walks the customer through standing up their WhatsApp Business account.
₹25,000 one-time
- Talk to us
Managed Setup
We build the account out for them — channels, templates, automations and team access.
₹50,000 one-time per business
- Talk to us
AI Assistants
Your own AI assistants: they answer from your knowledge base, draft or send replies, and hand over to your team when it matters. Replies are billed as you use them.
₹2,500 /mo
or ₹25,000 / year — two months free
- Talk to us
Voice-note transcription
Voice notes turned into searchable text in the inbox.
₹1,000 /mo
or ₹10,000 / year — two months free
- Talk to us
Number Rental
A dedicated number rented from our pool.
from ₹250 /mo per number
- Talk to us
Appointments
Take bookings into a diary your customers fill in themselves — each person on your team with their own day, and no double bookings. Included on Growth and above.
₹1,000 /mo
or ₹10,000 / year — two months free
- Talk to us
Ads
See what your ad spend actually earns — connect your ad accounts, track what each campaign spends, and get every lead your ads bring in as a contact you can reply to.
₹1,500 /mo
or ₹15,000 / year — two months free
Included on Scale
- Talk to us
Ads + Studio
Everything in Ads, plus AI campaigns: research, strategy, copy and creatives drafted for you to review and launch.
₹2,500 /mo
or ₹25,000 / year — two months free
Included on Scale
- Talk to us
Units
Run more than one place from one workspace — give each store, branch and department its own opening hours, and let bookings follow the hours of the site they are made at.
₹2,500 /mo
or ₹25,000 / year — two months free
Usage rates
+ GSTOn WhatsApp you pay two people: Meta’s rate goes on your card, WA.cr’s fee comes from your wallet.
When Meta charges nothing (including the first 1,000 service replies each month on every number), only WA.cr’s flat fee applies: ₹5 per 1,000 messages.
- AI reply≈₹0.0416per replyA typical reply from the WA.cr AI assistant. Long conversations, or replies that look things up, cost a little more.
- Transcription₹1per minuteCharged beyond the transcription minutes your plan includes.
- SMS₹0.30per SMS partA long text is sent in parts and each part is billed.
- Two-way SMS₹8per SMS partEach part you send or receive on the shared two-way short code.
- Email₹50per 1,000 emailsCounted for each email accepted for delivery.
- Documents₹0.20per pageEach page of an ID or document WA.cr reads and masks for you.
- Number rentfrom₹250per monthThe cheapest number on offer today. Prices vary by country and number type.
Good to know
- Prices are in ₹ and exclusive of 18% GST.
- WA.cr uses WhatsApp's official connection and is approved by Meta.
- Start free and upgrade, change or cancel anytime.
- Customers a month included: Base (250/mo), Starter (1,000/mo), Growth (10,000/mo), Scale (1,00,000/mo). A customer you exchange messages with counts once in a calendar month, however many messages you swap.
- On plans below Growth, messages with buttons or lists carry a small "^ WA.cr" tag at the bottom; Growth and above carry no tag.
- Editing your WhatsApp business-profile "About" line is available from Growth and above; lower plans show the branded default "WA.cr powers this WhatsApp Account".
- Automatic follow-ups (Drip) are available from Growth (up to 5), Scale (up to 20).
- Voice-note transcription is included from Growth (500/mo), Scale (5,000/mo).
- Meta Business Agent (Meta's AI agent) is included on every plan; connectors and evaluations from Scale. AI conversations are paid from your wallet at the published rate.
- Zapuu AI — WA.cr's own writing help — drafts, rewrites and polishes replies for your team without leaving the chat. Paid plans and the trial include a monthly allowance of it. Past that, paid plans pay each use from the wallet at the published AI rate, and a trial pauses until you choose a plan. On Free, each use is paid from your wallet.
Partner
Offer WA.cr to your own customers, under your brand and web address.
Custom pricing · tailored to your scale
- Your brand and your own web address
- Unlimited businesses, numbers & team members
- Wholesale per-message rates
- Prepaid wallet billing
Start free, scale when you’re ready.
Connect WhatsApp or Instagram and send your first message today. Upgrade only when you outgrow the free plan.